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BEHIND THE VELVET CURTAIN
Meet Sarina
Sarina set out on a mission to inspire delight with a cheeky twist on nightlife experiences that pack real meaning, real feeling, and real connection into your next event. 12 years as an event producer has nurtured her own signature style of turning any gathering into an experiential marvel while she becomes your effortless extension behind the scenes — managing the details so you can stay focused on your brand, guests, and growth.
Opening 8 SoCal Venue's Special Event Sales Programs won her the San Diego Business Journal's esteemed 40 Under 40 Next Top Business Leaders Award in 2025, showing her rigor and tact in all she approaches. Ready for a new concept or event refresh that rocks?
Services
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End-to-End Event Producing
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Budgeting, strategy, timelines, logistics, permitting, design, vendor management, day of execution, post-event settlement.
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Venue Programming
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Curating and producing profitable, on-brand event calendars for your venue or district.
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Ancillary Revenue Growth
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Vibe Marketing solutions that convert lasting fans, full review of market position, Annual Strategic Plan, and implementing overlooked verticals and touchpoints for additional revenue.
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Creative Direction & Talent Curation
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Sourcing and managing performers, artists, production, sponsors, and experiential partners aligned with your aesthetic and audience.
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Consulting & Team Integration
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Short-term or retainer-based producing to strengthen your in-house team during peak seasons.
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Activating the Awe
Leave the circus on stage - not in your planning process.
Experiential events, flawlessly produced — so your team can focus on what they do best. Helping venues, management groups, business districts, and hospitality brands deliver unforgettable public events without the overwhelm.
With over a decade of experience turning creative visions into reality from city-sponsored festivals and immersive nightlife concepts to luxury hospitality activations and large-scale stage productions, it's time to turn up the volume on your ancillary revenue and convert audiences into brand loyal fans.
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